A fundamental value that everyone in UNIMAS must have by doing the right thing in all circumstances. It is the foundation on which trust and effective interpersonal relationships are built. These values, therefore, will strengthen the beliefs and trust where all staff share the same vision, operate with the same values and participate together in instituting transformation in the University.

Creative as individuals and as a team, and encouraging others to adopt new, ‘out-of-the-box’ thinking and ideas to achieve high quality performance in all aspects. Management and staff will continuously strive for excellence and resist the tendency to be complacent.

The inner drive and motivation to pursue actions that are important to UNIMAS regardless of incentives. To be sincere is to keep to one’s word and commitment to deliver the work that is important to the organization, and not to have one’s personal interest override the interest of the team and the University.

Being persistent and steadfast in the pursuit of a worthwhile purpose, the realization of ideas, and the execution of all tasks despite obstacles, challenges or discouragement. UNIMAS employees work tirelessly and do not give up easily, having the belief that sooner or later, they will reach the shared goals and realize the vision.

Strong team spirit that is a source of motivation to one another in pursuing shared goals. All employees work together willingly, cooperate and share the University’s challenges and successes.